Leverage local artists to develop an educational campaign about proper disposal of recyclables, trash and compost. This approach will decrease waste, reduce recycling/compost contamination and reduce rats by improving sanitation.
Many Cambridge residents lack knowledge about proper disposal of recyclables, trash, and compost. To improve their understanding and compliance with Cambridge recycling practices, this proposal would engage a marketing firm to plan, design & implement an engaging educational campaign using local artistic talent through the Arts Council. According to DPW a campaign of this style could be one of the highest impact investments the city could make to improve trash, recycling & composting while reducing rats.
This campaign would leverage fresh, catchy concepts from our local artistic community (visual artists, musicians, singer-songwriters, performers, music teachers, and sound recording technologists) to generate content and identify effective communication channels.
The below image is an example from a public service marketing campaign produced by a local non-profit to illustrate an example of what an educational marketing campaign could look like.